Borrelli Gourmet Foods
Foodservice Cuisine, specializing in private-label, Italian gourmet foods.
Labels
Using vendor supplied dielines, I created the artwork and nutritional facts tables with their data sheets. All labels were held up to FDA's and CFIA's strict regulations.
Website
I hand coded their website using a lightweight bootstrap system, and PHP page control, complete with an item catalogue, label information, recipes, and gallery.
Tablet Brochure
Point of Sale materials included a tablet brochure for their sales team. This used easy to use tabs, and links to the products on their website.
Large Format Display
Every year Borrelli Gourmet Foods participated in a international food show with hundreds of vendors. For their display I planned the layout, directed photography, edited images, and prepared it for print.
The final product worked very well in the space at the food show, and complimented their shelving and product displays.
Here is a breakdown of the photoshop work behind the images. Red and Green were from stock images, and Blue are product photographs. The photographs were carefully planned with the correct angles and proper lighting. These were then carefully cropped and blended into the scenes. This was especially challenging as it had to sell as a single photo once it was printed at 6-feet squared for each image.
