Portfolio
The Corporate, The Fun, and The Unique
DirectDial.com
IT Services and Procurement eCommerce
At DirectDial I worked with major technology manufacturers, creating unique and engaging banners, webpages, emails, and full-feature campaigns.
Web Banners
Below are several banners featuring the same or similar products with various designs following HP and Hewlett Packard Enterprise Branding guides.
Web Design
I led the redesign of the homepage, strongly featuring our new Managed IT Services. This included a campaign for one of our major service: Ransomware Protection.
Live Web Banners
DirectDial.com uses dynamic, live-text banners. These require carefully-considered, responsive design, suitable for desktop and mobile.
Email Design
I specialize in creating accessible email designs, creating templates for our design team, solving mobility issues, and thorough guides on darkmode colour changes.
Tags: Commercial, Web
Borrelli Gourmet Foods
Foodservice Cuisine, specializing in private-label, Italian gourmet foods.
Labels
Using vendor supplied dielines, I created the artwork and nutritional facts tables with their data sheets. All labels were held up to FDA's and CFIA's strict regulations.
Website
I hand coded their website using a lightweight bootstrap system, and PHP page control, complete with an item catalogue, label information, recipes, and gallery.
Tablet Brochure
Point of Sale materials included a tablet brochure for their sales team. This used easy to use tabs, and links to the products on their website.
Large Format Display
Every year Borrelli Gourmet Foods participated in a international food show with hundreds of vendors. For their display I planned the layout, directed photography, edited images, and prepared it for print.
The final product worked very well in the space at the food show, and complimented their shelving and product displays.
Here is a breakdown of the photoshop work behind the images. Red and Green were from stock images, and Blue are product photographs. The photographs were carefully planned with the correct angles and proper lighting. These were then carefully cropped and blended into the scenes. This was especially challenging as it had to sell as a single photo once it was printed at 6-feet squared for each image.
Tags: Commerical, Print, Web
Omni
An online community of space and simulation enthusiasts.
OmniDynamics is an online community, with a futuristic space theme. To keep things relevant to the theme, I used sharp angles and played with the spacing and connection points to elude to a slow change in character structure. The ligature between the capital O and M is risky, but with both letters being distinct, it still maintains legibility.
Branding Guide
The following are elements have been built out to form a branding guide for other artists and collaborators to use in their independent productions.
To give others some elements to use as decore in their productions I included graphics used in other designs to start creating a language around the brand.
Learning Guides
Space is commplicated, especially when it's well simulated. To help newcomers to the community some basic graphics were created to help learners pick up concepts quickly. Here are the graphics pulled including Lagrange Points, Secants for Asteroid Belts, and Orbital Markers around celestrial bodies.
Website
While the website is still in on-going production, the creative team, led by myself created a website mock-up in Figma using the branding guide and a previously created wireframe.
And the Media page:
Social Media
Additional Social Media assets, for our community pages:
Anvil Website Wireframe
Below are several wireframe concepts for a client to be used as a design guide by their development team.
This includes the homepage, with a strong header to emphasize their logo / illustration and prioritized their services and portfolio, a services page with a with a simpler, lighter design, and an about page to showcase their and team.
DirectMSP Ransomware Booklet
A guide to Ransomware and how to protect your business from attack.
As part of the shift towards cyber security I created digital brochure to showcase some information about Ransomware and how it can affect businesses. Below are some of the main spreads of this document. The copy has been replaced with Lorem Ipsum for this example.
This product also featured banner advertisements like the one below to boost engagement:
Tags: Print
PC-Canada.com
IT Services and Procurement eCommerce
At PC-Canada.com I worked with major technology manufacturers, creating unique and engaging banners, emails, and full-feature campaigns.
Here are some of the banners and campaigns I designed.
Below is an email for HPE's Aruba Instant On Networking solutions.
Tags: Commercial, Web
Borrelli Wines Website
Borrelli Wines needed a rebranding and website refresh so they can expand into online sales of their wine making product and services.
Tags: Web
